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Smokers’ Willingness to Protect Children From Secondhand SmokeKeith A. King, PhD, CHES; Rebecca A. Vidourek, BSEd; Stephanie Creighton, MS, CHES; Stephanie Vogel, MEd, CHES
Objectives:
To examine the effectiveness
of a secondhand smoke
media campaign on adult smokers’
willingness to protect children from
secondhand smoke.
Methods:
Following
a series of community awareness
ads, a random sample of 390
adult smokers was surveyed via
telephone regarding their perceptions
of secondhand smoke. Results:
Seeing or hearing the ads
was significantly associated with
intentions to personally smoke outside
of the home and to ask visitors
to smoke outside. Most smokers
were committed to protecting children
from secondhand smoke.
Conclusions:
Secondhand-smoke media
campaigns can positively affect
smokers’ knowledge of the
dangers of secondhand smoke and
future intentions to protect others
from secondhand smoke.
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