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Developing Theoretical and Environmental Policy For Underage Drinkingand Social Norms: Do Both Contribute to Predicting Leisure-time Exercise?Tim Dunnagan, EdD; George Haynes, PhD; Jeff Linkenbach, EdD; Pete Shatwell, BS
Objectives:
To estimate concern/
support for policy for underage
drinkers and formulate policy-specific
communication strategies.
Methods:
An environmentally
based approach to policy formulation
used concepts from the
transtheoretical, decision-balance,
and social-norms models.
Interviews were conducted with
community stakeholders, and surveys
were collected on community
residents as part of the evaluation
effort. Results:
The triangulated
evaluation revealed specific
policies for underage drinking
and techniques for facilitating
policy implementation.
Conclusions:
The results demonstrate
techniques for using multiple
models and evaluation techniques
for formulating public policy in
the promotion of community
health.
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