Viewpoint

Viewpoint Editors: Molly T. Laflin, PhD; David R. Black, PhD, FAAHB

ViewPoint features candid conversations with prominent health behavior scholars. The column focuses on the human or interpersonal side of research and addresses such topics as how renowned researchers were initiated into the world of research, why they continue to do it, personal challenges encountered over the years, ingredients necessary to be a success as an investigator, key characteristics and qualities of inspirational mentors, sources of consternation, challenges that lie ahead, hot topics worthy of pursuit, and books and materials that are must reading. The intention is to share the viewpoints and thinking processes of our leading health behavior scholars. We hope that the column will be an inspiration to young and seasoned scholars alike.

No one in health education is more widely read or quoted than Dr Lawrence W. Green. He has published more than 250 chapters, monographs, and articles, and his work is among the most cited in the profession. Three of his books have been widely adopted and used through multiple editions by more than one generation of scholars. He is best known as the original architect of the PRECEDE Model, and with Marshall Kreuter of the PRECEDE-PROCEED Model, which have led to more than 850 published and countless unpublished applications throughout the world (see www.lgreen.net). He has received numerous distinguished scholar and research awards, including being named the first Research Laureate of the American Academy of Health Behavior. Dr Green is currently the Director of the Office of Extramural Prevention Research at the Centers for Disease Control and Prevention (CDC) in Atlanta, Georgia. A profile and picture of Dr Green are available at the Am J Health Behav Web site http://www.ajhb.org/1999/23-3-6.htm 

Conversation took place on September 4, 2002.
Am J Health Behav 2003;27(4):466-468