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Volume 24 Number 1, January/February 2000

• Editorial: What Use, the American Academy of Health Behavior?  
• Chudley E. Werch, PhD, CHES, FAAHB

• Social Marketing: A Tool for Health Education 
• Robert J. McDermott, PhD, FAAHB

• Social Marketing: An Evolving Definition 
• William A. Smith, PhD

• Health Communication at the Centers for Disease Control & Prevention   
• Claudia Fishman Parvanta, PhD
• Vicki S. Freimuth, PhD

• Ethical Considerations in Support of the Marketing of Public Health Issues 
• Michael L. Rothschild, PhD

• Using Audience-Segmentation Techniques to Tailor Health Behavior Change Strategies  
• Melinda S. Forthofer, PhD
• Carol A. Bryant, PhD

• Florida Cares for Women Social Marketing Campaign: A Case Study
  • Kelli R. McCormack Brown, PhD, CHES
  • Carol A. Bryant, PhD
  • Melinda S. Forthofer, PhD
  • Karen M. Perrin, PhD, MPH, CHES
  • Gwendolyn P. Quinn, PhD
  • Michelle Wolper, BS
  • James H. Lindenberger, BA

• Promoting Breastfeeding in the WIC Program: A Social Marketing Case Study
  • James H. Lindenberger, BA
  • Carol A. Bryant, PhD

• Community-Based Prevention Marketing: The Next Steps in Disseminating Behavior Change
  • Carol A. Bryant, PhD
  • Melinda S. Forthofer, PhD
  • Kelli R. McCormack Brown, PhD, CHES
  • Danielle C. Landis, MPH
  • Robert J. McDermott, PhD, FAAHB

• Research Notes: Web-Based Health Survey Research: A Primer
  • Lisa N. Pealer, PhD
  • Robert M. Weiler, PhD, MPH

• Inside the Academy: Profiles Robert J. McDermott, PhD, FAAHB
  • David R. Black, PhD, MPH, CHES, FAAHB, Guest Editor

• Book Reviews