Fruit and Vegetable Consumption in Missouri: Knowledge, Barriers and Benefits    

Nicola A. Hagdrup, MD; 
Eduardo J. Simoes, MD; 

Ross C. Brownson, PhD 

Objective: To examine psychobehavioral variables associated with daily fruit and vegetable intake in Missouri using constructions from the Health Belief Model. Methods: Statewide telephone survey of 4,385 adults. Results: 25.9% of adults reported eating at least 5 daily servings of fruits and vegetables. Perceived barriers were most strongly associated with a low fruit and vegetable intake, particularly time and effort for food preparation, and dining out. 64% respondents found recommendations on healthy eating confusing.Conclusion: Fruit and vegetable intake among Missouri adults remains below the Healthy People 2000 objectives. Efforts are needed to clarify recommendations and improve availability of healthy eating options.

Am J Health Behav 1998;22(2):90-100